Privacy Policy

This Privacy Policy applies to personal information processed in connection with PAIR AVENUE, including our online store, checkout, customer accounts, orders, customer service communications, product reviews, marketing communications, advertising activities, and related services.

PAIR AVENUE is operated by ENEYDA YAJAIRA GARCIA as a sole proprietor in California, United States.

Depending on how you interact with PAIR AVENUE, we may collect or process information including:

• your name;
• email address;
• telephone number;
• billing and shipping addresses;
• order and transaction information;
• products purchased, returned, exchanged, or reviewed;
• customer account and profile information;
• marketing preferences and consent choices;
• customer service communications;
• reviews, ratings, photographs, or other content you submit;
• IP address and approximate location derived from network information;
• browser, device, operating-system, and network information;
• pages viewed, store interactions, referral information, and browsing activity;
• cookie identifiers and similar online identifiers;
• advertising attribution and campaign-interaction information where applicable; and
• fraud-prevention, payment-verification, and security information.

The particular information processed depends on the services you use, the transactions you complete, the technologies active for your location, and the choices you make.

We obtain personal information directly from you when you place an order, create an account, submit a form, subscribe to marketing, leave a review, request a return, or contact us.

We may also receive information automatically through Shopify, cookies and similar technologies, and from service providers involved in payments, shipping, fulfillment, fraud prevention, reviews, advertising, marketing, and store operations.

Shopify may also provide or generate information through its commerce network and related services where those services are enabled for our store.

We may use personal information to:

• operate and provide our online store;
• process orders and payments;
• arrange fulfillment, shipping, returns, exchanges, and refunds;
• maintain customer accounts;
• provide customer service;
• send transactional communications;
• detect and prevent fraud, abuse, and security threats;
• maintain business, accounting, tax, and legal records;
• send permitted email or SMS marketing communications;
• request and display product reviews;
• measure store, advertising, and campaign performance;
• support advertising attribution and audience measurement where permitted;
• personalize or improve customer experiences where permitted;
• comply with legal obligations; and
• establish, exercise, or defend legal claims.

PAIR AVENUE is hosted on Shopify. Shopify provides the ecommerce infrastructure used to operate our store, including storefront functionality, checkout, customer accounts, payments, security, analytics, marketing, advertising, privacy controls, and other commerce services.

Shopify may independently collect and process personal information in connection with the services it provides. Depending on the processing activity and applicable law, Shopify may act as our service provider or processor or may process certain information for its own purposes.

Your interaction with Shopify-powered services may therefore also be governed by Shopify's own privacy notices and consumer privacy practices.

PAIR AVENUE currently has Shopify Network Intelligence enabled.

Where this service is enabled, Shopify may use information generated through interactions with our store together with other signals available within Shopify's commerce network to provide and improve Shopify services.

Depending on the Shopify service involved, this may support functions such as commerce intelligence, fraud prevention, advertising, campaign measurement, audience matching, personalization, recommendations, and improvements to shopping experiences.

Shopify's processing of information through Network Intelligence is subject to Shopify's applicable privacy practices and to privacy choices or legal rights available to customers in their jurisdiction.

You can review Shopify's consumer privacy practices and manage certain Shopify privacy choices using the Shopify privacy resources provided above.

Payments are processed through Shopify and applicable third-party payment providers.

Depending on availability at checkout, these providers may support payment methods such as Visa, Mastercard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google Pay, and Shop Pay.

PAIR AVENUE does not receive or store your complete payment card number. Sensitive payment credentials are handled by the applicable payment provider.

We may provide information necessary to fulfill orders to warehouses, carriers, logistics providers, return facilities, and other fulfillment partners.

This may include your name, address, telephone number, email address, order details, and other information reasonably necessary to process delivery or a return.

PAIR AVENUE allows customers to use Shopify-powered customer account features.

Account information may be processed to provide order history, account management, checkout functionality, return functionality, and other account-related services.

Customers are responsible for maintaining appropriate security over credentials or authentication methods associated with their accounts.

PAIR AVENUE uses Judge.me to support product reviews and related review functionality.

Where enabled, information relating to your order, product, name, email address, review submission, rating, and related activity may be processed by Judge.me for purposes such as requesting, verifying, managing, and displaying reviews.

Reviews or other content you choose to publish may be visible publicly. Please do not include confidential or sensitive personal information in a public review.

Where applicable law treats review-request communications as marketing, applicable consent and opt-out requirements are intended to apply.

PAIR AVENUE may use Shopify's email and SMS marketing tools to send promotional communications, product announcements, offers, abandoned-checkout communications, and other marketing messages where permitted.

Marketing communications are sent subject to applicable consent requirements and the preferences associated with your account or contact information.

You can unsubscribe from marketing emails by using the unsubscribe link contained in those messages.

You may opt out of marketing SMS communications by using the opt-out mechanism provided in the message, such as replying STOP where supported.

Opting out of marketing does not prevent us from sending non-marketing communications necessary to complete transactions, such as order confirmations, shipping updates, account notices, security messages, or customer service responses.

PAIR AVENUE may participate in Shopify advertising services, including Shop Campaigns.

Shop Campaigns may promote our products through Shop, Shopify Product Network, and other supported advertising, social, search, or discovery channels when those options are enabled.

These services may process information for advertising attribution, audience measurement, campaign optimization, personalization, reporting, or related advertising functions, subject to applicable law and privacy choices.

At the date this Privacy Policy was last updated, PAIR AVENUE has not separately installed or independently enabled standalone Meta Pixel, TikTok Pixel, Google Ads tags, or standalone Google Analytics for our own advertising accounts.

Shopify, Shop, Judge.me, payment services, and other integrated Shopify services may nevertheless use cookies, pixels, APIs, identifiers, or similar technologies as part of their functionality.

Our store and the services supporting it may use cookies, pixels, local storage, APIs, device identifiers, and similar technologies.

These technologies may include:

• Essential technologies required for security, checkout, shopping carts, account functionality, and core store operation;
• Functional technologies used to remember preferences and provide enhanced store functionality;
• Analytics and performance technologies used to understand usage, performance, and customer interactions; and
• Advertising and marketing technologies used, where permitted, for advertising, attribution, audience measurement, personalization, and campaign performance.

PAIR AVENUE currently uses Shopify's automated Cookie Banner settings for applicable regions.

Where applicable law requires consent before non-essential cookies or similar technologies are used, those technologies are intended to operate according to the consent choices provided through our store.

PAIR AVENUE uses Shopify's customer privacy tools, including a Cookie Banner and a Data Sharing Opt-Out page for applicable regions.

Depending on your location, these tools may allow you to:

• manage consent for non-essential cookies and tracking technologies;
• opt out of certain data-sharing activities;
• opt out of certain targeted or cross-context behavioral advertising activities;
• communicate certain privacy preferences supported by Shopify; and
• exercise other rights made available under applicable privacy law.

Where required by applicable law and supported by Shopify, recognized opt-out preference signals such as Global Privacy Control may also be honored.

We may disclose personal information as reasonably necessary to:

• Shopify and Shopify-powered services;
• payment processors and financial service providers;
• shipping carriers, logistics providers, warehouses, and return facilities;
• Judge.me and other services supporting reviews;
• email and SMS marketing providers;
• advertising and marketing services, including Shopify advertising services where enabled;
• fraud-prevention and security providers;
• accounting, legal, tax, insurance, and professional advisers;
• governmental, regulatory, law-enforcement, or judicial authorities where legally required; and
• successors or parties involved in a legitimate merger, sale, restructuring, or business transfer.

PAIR AVENUE does not sell personal information for money in the ordinary meaning of the word “sell.”

However, certain advertising, cookie, Network Intelligence, or data-sharing activities may be treated as a “sale,” “sharing,” or “targeted advertising” activity under some privacy laws even when no money is exchanged.

Where such laws apply, eligible customers may have the right to opt out.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Relevant purposes may include order fulfillment, customer service, returns, fraud prevention, security, accounting, taxation, legal compliance, dispute resolution, chargeback management, and legitimate business recordkeeping.

Different categories of information may therefore be retained for different periods.

When personal information is no longer reasonably required, it may be deleted, anonymized, or otherwise disposed of as appropriate.

PAIR AVENUE is based in the United States and uses service providers that may operate in multiple countries.

Personal information may therefore be transferred to, stored in, or processed in countries other than the country in which you reside.

Where applicable privacy law requires safeguards for international transfers, we and our service providers rely on appropriate legal mechanisms and protections applicable to the relevant processing.

We use reasonable administrative, technical, and organizational measures appropriate to our business and the services we use to help protect personal information.

However, no online system, transmission method, network, or data-storage technology can be guaranteed to be completely secure.

Please do not send complete card numbers, passwords, PINs, or other sensitive authentication credentials to PAIR AVENUE by email.

Depending on where you live and the laws applicable to our processing, you may have rights including the right to:

• request information about how your personal information is processed;
• access personal information;
• obtain a copy of certain information;
• correct inaccurate information;
• request deletion;
• restrict certain processing;
• object to certain processing;
• obtain certain information in portable form;
• withdraw consent where consent is the applicable legal basis;
• opt out of certain sale, sharing, profiling, or targeted advertising activities;
• appeal certain privacy-request decisions where required; and
• complain to an applicable privacy or data-protection authority.

These rights are subject to applicable legal exceptions, identity-verification requirements, and jurisdiction-specific limitations.

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to PAIR AVENUE's processing, California residents may have rights including:

• the right to know categories and specific pieces of personal information collected;
• the right to understand the purposes for which personal information is used;
• the right to request deletion, subject to applicable exceptions;
• the right to request correction of inaccurate information;
• the right to opt out of the sale or sharing of personal information where applicable;
• the right to limit certain uses of sensitive personal information where applicable; and
• the right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.

Certain advertising, data-sharing, or Shopify Network Intelligence activities may fall within California definitions of “sale” or “sharing” even where information is not exchanged for money.

Eligible California consumers may use our Data Sharing Opt-Out page, applicable Cookie Banner controls, recognized opt-out signals such as Global Privacy Control where supported and required, or contact us to exercise applicable rights.

Where permitted, an authorized agent may submit a request on your behalf. We may request information reasonably necessary to verify your identity or the agent's authority.

Residents of other U.S. states may have additional rights under applicable state privacy laws.

Depending on the applicable law, those rights may include access, correction, deletion, portability, opt-out rights relating to targeted advertising, sale of personal data, certain profiling activities, and the right to appeal a privacy-request decision.

PAIR AVENUE will process eligible requests in accordance with applicable state-law requirements.

Where the EU GDPR, UK GDPR, or similar data-protection law applies, PAIR AVENUE processes personal information using one or more lawful bases depending on the purpose.

These may include:

• Contract — for example, to process and deliver your order;
• Legal obligation — for accounting, tax, fraud-prevention, and regulatory requirements;
• Legitimate interests — to operate, protect, secure, analyze, and improve our business where those interests are not overridden by your rights; and
• Consent — where consent is required for marketing, cookies, or other processing.

Where processing relies on consent, you may withdraw consent at any time. Withdrawal does not affect processing lawfully carried out before withdrawal.

You may also have rights to access, rectify, erase, restrict, port, or object to processing and to lodge a complaint with the competent data-protection authority.

You may opt out of promotional email by using the unsubscribe mechanism included in the message.

You may opt out of promotional SMS communications using the method provided in the applicable message.

Where applicable, Cookie Banner consent and advertising or data-sharing choices may also be managed through the privacy controls provided on our website.

PAIR AVENUE's services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

Higher minimum ages or parental-consent requirements may apply in certain jurisdictions.

Our store may contain links to or integrations with websites, applications, or services operated by third parties.

Independent third parties process personal information according to their own privacy notices and terms.

PAIR AVENUE does not control the privacy practices of independent third-party services, and we encourage customers to review the privacy information provided by services with which they directly interact.

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, Shopify features, applications, technologies, or legal requirements.

The current version will be published on this page with an updated revision date.

Where legally required, we may provide additional notice of material changes.

To ask a privacy question or exercise an applicable privacy right, contact:

We may request information reasonably necessary to verify your identity before completing certain privacy requests.

We will process eligible verified requests according to the timelines and requirements of applicable law.